menu

The Native Green Project

The Native Green Project
culture
Lourenço Bustani
  • 26 may 2009



Pele Verde (Green Skin) is a branded content project developed by digital advertisement agency age./ISOBAR for Banco do Planeta (Bank of the Planet), an initiative that brings together all the socio-environmental actions of the bank Bradesco.

The preservation of the Amazon is on everybody’s mind, but what does that mean to the peoples of the forest? Pele Verde is a native-generated documentary: ribeirinhos (people who live on the margins of rivers), caboclos (those with mixed Brazilian Indigenous and European descent who generally-speaking live in the forest) and other forest peoples were given the challenge of showing the rest of the world how they lived. For many participants this was their first contact with a digital equipment, not to mention a video camera. The result is a documentary divided into 10 chapters of four minutes each, where the forest natives show how they live, work and what challenges they must face to adapt to a fast changing world. By giving the natives a voice, Pele Verde shows a different perspective on a much discussed theme.

Acknowledging that the interest in the Amazon Forest and its people is not restricted to a Portuguese-speaking audience, an English version of the website was produced. It’s called Native Green Project and hosts all the content found in the original version, with English subtitles. In an attempt to generate further discussion not only about the forest, but also about its native inhabitants, Pele Verde is also present in Facebook, Twitter, Flickr and Youtube.
[via Pele Verde]

+#culture
+#technology
+amazon
+branded content
+culture
+Culture
+Entertainment
+Environmental / Green
+Facebook
+financial services
+Latin America
+Sustainability
+technology
+work
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Advertising february 23, 2017
Automotive february 23, 2017
No search results found.