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Video: PSFK Conference NYC: Building Healthy Brands With Heart

At PSFK Conference NYC, Colin Nagy (PSFK/Attention) led a discussion with Help Remedies‘ founder Richard Fine and Hello Health‘s Dr. Jay...

Christine Huang
Christine Huang on May 4, 2009.

At PSFK Conference NYC, Colin Nagy (PSFK/Attention) led a discussion with Help Remedies‘ founder Richard Fine and Hello Health‘s Dr. Jay Parkinson and Dr. Sean Khozin about “Building Healthy Brands With Heart”. The panel touched upon the different ways their ventures were setting out to innovate an industry resistant to change. Richard Fine talked about how Help Remedies is attempting to change the way we think about medicine and first aid. Richard’s aim with creating Help was to simplify medication, from packaging to ingredients. His range stands apart from the myriad “dual-action”/”24-hr relief”/”fast-acting” products on the market – most recognizably, through presentation; from bandages to headache medicine, Help’s offerings are simple, straightforward, and designed to relay a clear message, not hype.

Next, Dr. Jay Parkinson and Dr. Sean Khozin introduced the audience to Hello Health, their healthcare service that aims to revolutionize the patient-doctor relationship and the way we think about healthcare in general. Through the use of technology like instant messaging, video conferencing, online calendar management, and online social networking, Hello Health helps patients receive more meaningful, direct, and immediate attention from their healthcare providers. Jay explained how doctors and medical counsel needs to be humanized and personalized – and that using the technology we’ve already integrated into our daily lives is just the first step in doing that.

You can watch the entire video below:

Thinking...