Following the success of Dior’s recent video campaign featuring Marion Cotillard, avante guard fashion enfante terrible, Alexander McQueen has teamed up with David Sims to create a series of dark, sometime disturbing fashion shorts exploring the creative process. In these films (which are reminiscent of psychological dramas like Memento and 2001) McQueen hopes to do more than just present his wares in an aesthetically pleasing way- but to also challenge the viewers to think about the painstaking process of having an artistic vision realized.
You can view the full video at NYmag.com here
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