Comments on: Brands Go Bike Crazy In NYC http://www.psfk.com/2009/06/brands-go-bike-crazy-in-nyc.html Ideas & Trends Wed, 25 Nov 2009 01:14:19 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: links for 2009-06-30 « Francis Anderson http://www.psfk.com/2009/06/brands-go-bike-crazy-in-nyc.html/comment-page-1#comment-259516 links for 2009-06-30 « Francis Anderson Wed, 01 Jul 2009 01:03:44 +0000 http://www.psfk.com/?p=36334#comment-259516 [...] TopShop Goes Bike Crazy Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free daily rental to the public. In exchange for leaving a credit card and signing a liability waiver, would-be cyclists were granted access to a curated experience that included a bike, customized helmet, U-lock and map of Topshop-endorsed destinations throughout Manhattan, Brooklyn and Queens. (tags: bike marketing NYC branding experiential retail advertising brandedutility) [...] [...] TopShop Goes Bike Crazy Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free daily rental to the public. In exchange for leaving a credit card and signing a liability waiver, would-be cyclists were granted access to a curated experience that included a bike, customized helmet, U-lock and map of Topshop-endorsed destinations throughout Manhattan, Brooklyn and Queens. (tags: bike marketing NYC branding experiential retail advertising brandedutility) [...]

]]> By: GEARFUSE » Afternoon Linkage for June 23rd, 2009 http://www.psfk.com/2009/06/brands-go-bike-crazy-in-nyc.html/comment-page-1#comment-259251 GEARFUSE » Afternoon Linkage for June 23rd, 2009 Tue, 23 Jun 2009 20:37:42 +0000 http://www.psfk.com/?p=36334#comment-259251 [...] Topshop rents out free bicycles in NYC [...] [...] Topshop rents out free bicycles in NYC [...]

]]> By: NYC Companies are using Bikes as a Marketing Vehicle « town&countrybiker http://www.psfk.com/2009/06/brands-go-bike-crazy-in-nyc.html/comment-page-1#comment-259238 NYC Companies are using Bikes as a Marketing Vehicle « town&countrybiker Tue, 23 Jun 2009 15:54:31 +0000 http://www.psfk.com/?p=36334#comment-259238 [...] using Bikes as a Marketing Vehicle June 23, 2009, 3:54 pm Filed under: Uncategorized This post from PSFK, gives a few examples of companies adopting the bike as a way to grow their brand [...] [...] using Bikes as a Marketing Vehicle June 23, 2009, 3:54 pm Filed under: Uncategorized This post from PSFK, gives a few examples of companies adopting the bike as a way to grow their brand [...]

]]> By: Floyd Hayes http://www.psfk.com/2009/06/brands-go-bike-crazy-in-nyc.html/comment-page-1#comment-259237 Floyd Hayes Tue, 23 Jun 2009 15:51:24 +0000 http://www.psfk.com/?p=36334#comment-259237 I remember pitching a similar idea to Snapple a couple of years back, based on their "natural" proposition at the time. It's great to see it happen with Top Shop. Mind you, I still don't feel that safe on a bike around here, even with the dedicated bike lanes. Taxi drivers are still mental. I remember pitching a similar idea to Snapple a couple of years back, based on their “natural” proposition at the time.

It’s great to see it happen with Top Shop. Mind you, I still don’t feel that safe on a bike around here, even with the dedicated bike lanes. Taxi drivers are still mental.

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