Burger King recently unveiled a new layout design in a store in Spring, Texas, hoping to expand the prototype across the state by the end of the year. The new theme is heavy on pizazz and incorporates flame imagery across the restaurant. Technical upgrades include touch-screen LCD menus, game kiosks for the kids, an energy efficient flexible batch broiler to cook extra-thick burgers and most importantly, free Wi-Fi.
The drive-thru now sports a waterfall and the roof hopes to bring customers in to the home of the Whopper with red lights mimicking flames. If the design proves successful, maybe we’ll be seeing these improvements in the 11,800 Burger King stores worldwide. Nation’s Restraunt News reports,
Russ Klein, president of global marketing strategy and innovation for Burger King, said, “This innovative global design conveys the brand’s energetic and fun personality through signature elements that deliver a unique and own-able experience.”
[via MediaBistro.com]
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Excited to see what they do with all this! With wi-fi and a hip tech focus, will customers be able to order with Twitter? Will there be active Discussions on a BK Facebook page? Love the possibilities.
June 8th, 2009 at 12:41 pm
How about this, instead of investing all that money in hi-tech crap, invest the money in better quality food.
Free wi-fi is nice, but I would rather have a few more healthy. fast, high quality options than being able to look at my Facebook account on the wall.
In and Out Burger is the master of simple, quality fast food. They also treat their workers very well!
June 10th, 2009 at 4:49 pm
Everyone always raves about In and Out Burger, so when I visited California, I ate there. I found their food to be greasy, greasy crap.
June 10th, 2009 at 9:14 pm
in n out has sucked for a while now. next time youre in southern california try tommy burger, fat burger or the habit.
June 11th, 2009 at 9:55 pm
i like it! woohoo!
June 15th, 2009 at 8:48 pm
or maybe they could invest in environmentally friendly technology instead
June 16th, 2009 at 11:56 am
i would love it if they spent the money making the food better
June 16th, 2009 at 3:21 pm
don’t eat there if you’re going to ‘bitch’ about the food quality. grow up and focus on the sweet ass layouts instead. im not even being satirical. srsly. focus on what’s cool.
June 16th, 2009 at 7:07 pm