June 2, 2009
Chili’s new ad campaign, centered around the cheeky mockery of imaginary rival “PJ Bland’s,” is making the web and social media strategies of the latter a surprising priority; cardboard-only eatery PJ Bland’s sports a Twitter, Flickr, and YouTube, presence, while the real restaurant still lacks all three.
[via MediaPost]
Inspiration to make things better.
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