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Chili’s Builds Big Web Presence for Fake Rival

Chili’s Builds Big Web Presence for Fake Rival

By Sam Biddle on June 2, 2009

Chili’s new ad campaign, centered around the cheeky mockery of imaginary rival “PJ Bland’s,” is making the web and social media strategies of the latter a surprising priority; cardboard-only eatery PJ Bland’s sports a Twitter, Flickr, and YouTube, presence, while the real restaurant still lacks all three.

[via MediaPost]

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TOPICS:	Advertising, Branding & Marketing, Web & Technology
TAGS:	advertising, chili's, flickr, food, Twitter, youtube

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