Good Ideas in Media, Toronto: Asking the Hard Questions
- 17 june 2009
Late in April, our friends in Toronto (Janet Jones and Capital C) hosted an honest and heated discussion about the transformative effects of social media and Internet technology on traditional media spaces—indeed, one of the more exciting salons we’ve participated in yet. The well rounded panel, featured members representing different facets of the media landscape: Mathew Ingram of Globe & Mail (print), Jesse Hirsh of the CBC (broadcast), Jonathan Lister of Google Canada (Internet), David Jones of Hill & Knowlton (PR) and moderator Tony Chapman of The Capital C (advertising and marketing).
Some of the critical points of discussion include:
- How has the business of developing content changed with the glut of content being produced online every day?
- How can we harness attention in such a fragmented media environment?
- Has our systems of branding through mass communication failed as social media has taken rise?
- Are there any brands worth being social about?
Also look out for some revealing metaphors in better understanding the “media reversion”:
- The advancement of movable type in the 15th century and the change in dynamics of power in media.
- Susan Boyle as commoner elevated to royalty through Simon Cowell as king.