In an age of greater transparency, a special page on Google’s site let’s web users know what the tech-giant thinks about them. The page gives a list of interests it has monitored from your search and click-through activity – this list, obviously, is also used to target ads.
Above is Google’s analysis of my interests – I feel rather disappointed. What a boring list. Nothing naughty at all! I’ll just have to add something risque to the list.
[via Stephen Baker]
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Google interest categories feel too generic to me – the degree of ad relevance would still have a sizable degree of hit and miss. It would be interesting to see if at some point Google will actually pay users to actively manage their ad preferences.
June 3rd, 2009 at 11:59 am