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Hand Drawn QR Code for Marc Jacobs

Hand Drawn QR Code for Marc Jacobs
Sam Biddle

The QR code, used to store and decode small bits of data via printed symbol, received an artistic rendering by SET as part of its campaign for Marc by Marc Jacobs. The QR patterns—usually a stark, blocky, black and white pattern—are here re-imagined in a sketchy and stylish fashion, accompanying the label’s Miss Marc mascot. The new code will be part of a website available only to Japanese mobile devices.

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PSFK 2015

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NEW YORK, NY | April 16-April 18 2015
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