menu

Jeff Jarvis On Advertising As Failure

Jeff Jarvis On Advertising As Failure
Advertising
Anjali Ramachandran
  • 9 june 2009

On his blog, Jeff Jarvis has three videos that explain his thoughts on the idea of advertising as failure, or in other words, why advertising is only required when a product does not connect with the consumer on its own. He first spoke about this with the Nokia Ideas Project and then expanded on the idea at the BRITE Conference at Columbia University. We like what he says about the direct relationship between the customer and the company being more important than the role of the ‘middleman’, which is what he refers to advertising as.

Watch the first video below, and the rest here.



+#advertising
+Advertising
+jeff jarvis
+nokia
+technology
+Work & Business
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Consumer Goods Yesterday
Augmented & Virtual Reality Yesterday
No search results found.