Mixing a bit of DIY culture with a sense of urgency, a group of volunteer designers, writers and photographers assembled on June 27th in Belgium to produce the 24Hour Magazine – a 47-page digital publication from scratch in the course of a day. And while the effort involved to realize a completed product in such a short time is impressive indeed, what made the project truly special was the team’s online outreach in the midst of the creation process.
The group shared the entire experience with would-be readers across a number of platforms, including live video streams on Vimeo, blog posts, a Twitter feed and behind the scenes images on their Flickr page. The result is a more personalized magazine – the audience is given a unique perspective on the work entailed as well as a rooting interest – that helps to better justify the cover price. Printing, pricing and distribution are still being worked out, though PDF versions of the finished product are currently available for free.
[via Springwise]
Photo by Stijn Swinnen
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I always find it very interesting what people can do when they set their minds to it. This article has given me some ideas that I can use in my business. Thanks everyone…
July 1st, 2009 at 10:06 am
Thank you for mentioning the project. At this moment, there is actually not an official price yet at how much it will be sold. No idea where you have this price from. We are still negotiating for an interesting model with the publishing company.
For us, the project was about the experience, the thrill and we are pretty happy with the result. You have to know almost no one has any experience in the publishing world, the photographers, stylists and models only do these as a hobby in their spare-time. And this was also the very first time we did such a project, where as many people don’t even knew each other before.
All things concerned, i think the result is pretty amazing.. and will be much better the next time.
July 1st, 2009 at 1:27 pm