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Magazine Goes From Concept to Print-Ready in 24 Hours

Magazine Goes From Concept to Print-Ready in 24 Hours

By Scott Lachut on June 30, 2009

Mixing a bit of DIY culture with a sense of urgency, a group of volunteer designers, writers and photographers assembled on June 27th in Belgium to produce the 24Hour Magazine – a 47-page digital publication from scratch in the course of a day. And while the effort involved to realize a completed product in such a short time is impressive indeed, what made the project truly special was the team’s online outreach in the midst of the creation process.

The group shared the entire experience with would-be readers across a number of platforms, including live video streams on Vimeo, blog posts, a Twitter feed and behind the scenes images on their Flickr page. The result is a more personalized magazine – the audience is given a unique perspective on the work entailed as well as a rooting interest – that helps to better justify the cover price. Printing, pricing and distribution are still being worked out, though PDF versions of the finished product are currently available for free.

[via Springwise]

Photo by Stijn Swinnen

Scott Lachut

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Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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TOPICS: Arts & Culture, Design & Architecture, Media & Publishing, Work & Business
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