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On Daydreaming: Mapping the Secrets Behind Epiphanies

On Daydreaming: Mapping the Secrets Behind Epiphanies

By Scott Lachut on June 25, 2009

In the classic daydreaming motif, we watch as a distracted child stares longingly out of a window while their teacher lectures in front of the class. And while the prevailing thinking behind this iconic image held that these youthful diversions adversely affected academic performance, recent studies are beginning to suggest otherwise. In attempting to uncover the anatomy of an epiphany, researchers are finding that a wandering mind might actually foster greater insight.

Though it may come as little surprise that our brain states are fundamentally different when thinking through problems analytically versus waiting for an ‘aha’ moment, brain-scans reveal that these idle moments are when our minds are most actively engaged and therefore better equipped to envision novel solutions. Kalina Christoff, a neuroscientist at the University of British Columbia in Vancouver, suspects that the spider-webbing of unfocused thought traps ideas and unexpected associations more effectively than methodical reasoning.

However, emptying our heads of conscious thought is no simple guarantee that we’ll be able to pluck answers out thin air either, as it remains unclear what all the factors are that contribute to these brushes with brilliance. And as much as we might not want to admit it, much of our creativity still relies on a complex set of neural pathways that are beyond our comprehension no matter what our mental state. As Dr. Christoff notes, ”We often assume that if we don’t notice our thoughts they don’t exist,” [but] “When we don’t notice them is when we may be thinking most creatively.”

Wall Street Journal: A Wandering Mind Heads Straight Toward Insight

Scott Lachut

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Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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