Orange’s 2009 Spot The Bull Competition

For the last couple of years, Orange has been giving away tickets to the much-hyped Glastonbury Festival in the UK through their Spot The Bull competition. They have just taken the wraps off this year’s contest. The basic rules of the game stay the same: they have put a real bull named Desmond in a real, secret field in the UK with a GPS device attached. If you can guess which of 64 squares in the field he will be in at 3pm every day, you’ll be entered into a draw to win one of 18 pairs of tickets.

It looks like Orange is certainly going all out to forge a strong link with the Glastonbury Festival. With Orange Rock Corps – also a music-related event, and Glastonbury, their strategy seems to be music all the way.