OXO: A Fresh Look at Office Supplies

OXO, an innovative consumer products company, recently created an exclusive line of office products for Staples.  The designs hope to make office supplies more efficient, easier to use and just maybe, a little sexier.  From yet another design for easier stapling, to new pushpins and magnets, the OXO designs certainly look like a fresh redesign to old office stand-bys.

The rubbery products are given the title, GOOD GRIPS, but OXO also redesigned some scissors to include a little switch to cross the blades, creating a simple box-cutting mode.  The question remains, will consumers pick up a higher price for better design?

[via NotCot]