Post-Consumerism: Emerging Needs and Market Opportunities

Post-Consumerism: Emerging Needs and Market Opportunities
Tamara Giltsoff
  • 10 june 2009

Enabling Movements and Advocacy

The people behind (the largest political organization in Australia), (the world’s largest political community) and (an international movement on nuclear weapons led by 100 world leaders), known as “Purpose Campaigns,” are dedicated to building platforms for advocacy and social movements. The groups are now working with brands to harness advocacy and engagement around important movements such as health care reform or new clean energy markets and energy independence.

Citizen Engagement

Examples of platforms or initiatives already in action that are engaging citizen around issues such as climate change, government decision-making and rescue plans, or grass-roots innovation:

•    Transition Towns, a platform for UK communities to come together and respond to challenges of Peak Oil and Climate Change. The movement is spreading globally.
•    US Skunkworks for Innovation, a local innovation fund managed by US Corporation for National and Community Service to address global issues with grass-roots solutions. This sort of fund would likely support things like Transition Towns.
•    Mastercard and The Eden Project: 
Mastercard is launching what it describes as its first CSR themed campaign—“The Big Lunch”—a partnership with The Eden Project in the UK. It is a ‘social cohesion scheme’ aimed at getting the whole of the UK to sit down with their neighbors on the street to have lunch, according to Marketing Week. The initiative has already been praised by the UK Secretary of Communities.
•    Craiglist for Service: 
Craig Newark’s idea to engage citizen actions that can be ‘sold’ or traded via his listings platform. His focus is on civic engagement, grass-roots democracy, volunteering or pooling cash to fund initiatives.
•    Serve America Act and provide a platform for those who want to fully engage by supporting Americorps and figure out how to better help America. A new community innovation fund is planned for this act.
•    Social Innovation Camp, a UK experiment in creating social innovations for the digital age that brings together talented software developers and designers with social innovators to build web-based solutions to real social problems. It is a self-organized version of the community innovation fund described above.

Collaborative Networked Business Models

Example business models that put citizens at the core of value creation and actors in the delivery of the service itself. Citizens and their needs ARE the assets of this type of business model:

•    Zopa, a marketplace where people lend and borrow money to and from each other—a peer-to-peer lending platform—that sidesteps the banks. It’s exemplary in this era of failed financial services and financial corruption, and a sign of emerging citizen empowerment.
•    Hello Health: the old fashioned model of doctor services built on a powerful social media platform shared by doctors and patients alike. Patients and their data plus doctors and their knowledge are all actors in the system of health, each taking an active and ongoing role. The model encourages both doctor and citizen to become vested and active participants in maintaining good health.
•    Freecycle: the Freecycle Network is made up of 4,739 groups with 6,694,000 members across the globe. It’s a grassroots and entirely nonprofit movement of people who are giving (and getting) stuff for free in their own towns. An exchange of value and movement created solely by citizen engagement.

Advancing Social Status

The School of Life: billed as a cultural apothecary for the mind, The School of Life sells ideas and inspiration, from evening courses to curated holidays, secular sermons to psychotherapy. Here’s a report on it at Monocle.

New Social Tools

Meet-Up: the world’s largest network of local groups and one of the leading citizen engagement tools – enabling active citizen groups to self-organise and come together around interests. See it in use at the Social Innovation Camp.

– Contributed by Tamara Giltsoff, independent Sustainability Strategist. See

[image via Social Innovation Camp]


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Innovation Debrief: Boston

See All
Retail Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Technology Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Yesterday

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Yesterday

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Yesterday

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Travel Yesterday

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Yesterday

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Yesterday

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Yesterday

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Yesterday

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

No search results found.