menu

Putting The “Social” Back Into Social Media Tasting Sessions

Putting The “Social” Back Into Social Media Tasting Sessions
technology
Jonathan Brown
  • 23 june 2009

We’ve covered the emergence of the social media tasting trend before and are interested in seeing the likes of Macallan dipping their toes in. We’re sure other brands will follow.

One of the most powerful pieces of feedback that we’ve heard about social media tastings, by the likes of Twitter Taste Live, is the fact that they aren’t very sociable if you are at the actual event. Everyone is busy twittering, taking photographs and broadcasting their digital opinions around the web. It works well if you are stuck at home, joining in remotely. But as a physical event, surrounded by lots of like minded people, they can be quite lonely.

Angella Newell and Hayley Sudbury have picked up on the combination of people’s curiosity about wine and spirits, the fact that social media can make it all more accessible and that tastings are normally really dull. So their concept is to use social media to organise imaginative tastings with a range of engaging experts, quirky settings and fun themes that make the events good fun. Their tastings are the Mr Scruff and Cut Chemist of the gastronomic world.

Their mashed up tasting events have been brilliantly received. Their Generation XO tasting was a breath of fresh air in the cardboard-stiff world of cognac; their big reds wine tasting was accompanied by an orchestra that created a sound track to compliment the wines; and most recently their “Throw away your prohibitions” whisky and cheese evening held at a speakeasy called Barts was a riotous success.

One of the keys to the success of The Tasting Sessions, to date, is the atmosphere at the events. Because Hayley and Angela have built their audience organically through their own friendship groups and contacts the crowd are all great fun and highly engaging. This creates a very dynamic social setting where spittoons are banned and good times encouraged. You can go on your own and leave with a bunch of new friends and a bundle of knowledge.

We asked them what is in the pipeline and here’s their response…

“Next up is our White Party on the 30th June at the Future Gallery in the heart of the West End. We have put together a stunning flight of white wines from around the world and naturally there will be a few surprises in store. In July we will be exploring gin in The Tasting Session’s time machine. More information on both events will be released on our website soon…

… The current focus is around creating a unique festival experience which we will launch in October and take to a whole new level in May next year. It will be sensory and interactive and combine elements of music, art, film and fashion. It’s not a farmers market nor is it anything like the Taste of London. This is about delivering unusual and compelling experiences around what people eat and drink.”

So if you want to get involved in any of their tastings or projects, get in touch with Hayley and Angella via their website or befriend them on Twitter. Their festival in October sounds a lot of fun. So stay tuned.

technology
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Today

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

Trending

Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Related Expert

Kristina Dryža

Australian & International Consumer Trends Expert

Design Today

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Today

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

No search results found.