Reasons Why Online Luxury Retailer Made Profits Boom
Online retailer Net-A-Porter has more than tripled its profits to £10.1m generated in 2008. The Financial Times says that while high street rivals were battered by recession, luxury fashion e-store Net-a-Porter make all the right moves to encourage sales. Here are 4 winning strategies they employed:
1. Set up to look more like a fashion magazine where you can simply buy the products on the models
2. Same day delivery
3. Careful product election
4. Exclusive runway-to-retail collaboration with major designers
FT.com / UK – Net-a-Porter demonstrates strength of business model as profits treble
[image via Krysten_N]
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
Comments
| TOPICS: | Fashion, Retail, Web & Technology |
| TAGS: | Fashion, Retail |
Daily Ideas & Inspiration Email