Online retailer Net-A-Porter has more than tripled its profits to £10.1m generated in 2008. The Financial Times says that while high street rivals were battered by recession, luxury fashion e-store Net-a-Porter make all the right moves to encourage sales. Here are 4 winning strategies they employed:
1. Set up to look more like a fashion magazine where you can simply buy the products on the models
2. Same day delivery
3. Careful product election
4. Exclusive runway-to-retail collaboration with major designers
FT.com / UK – Net-a-Porter demonstrates strength of business model as profits treble
[image via Krysten_N]
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