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Revisiting the Premium Small Car: Aston Martin Cygnet

Revisiting the Premium Small Car: Aston Martin Cygnet

By Dave Pinter on June 30, 2009


Earlier this year we took a look at two small cars that emphasize design sensitivity and quality of finish. Both the VW Polo and the Ford Fiesta show the new ways small cars are being reborn as premium automobiles. The trend hasn’t gone unnoticed even at traditional luxury car manufacturers. Aston Martin is preparing a small car concept of its own based on of all things the Toyota iQ.

The “Cygnet” concept represents a creative, environmentally conscious solution, being small, yet with presence – and highly fuel efficient, now combined with the prestige of Aston Martin’s luxury brand ownership.

Aston Martin Chief Executive, Dr Ulrich Bez said: Now is the right time for Aston Martin to take this first bold step to embark on this special project – made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ.

Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept – akin to an exclusive tender to a luxury yacht – will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market.

The offering of a “Cygnet” with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level.

Toyota’s IQ has been making the rounds this year. You’ll remember we picked the concept Scion iQ as one of our favorite cars debuted at this years past New York Auto Show.

[via cartype]

Dave Pinter

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Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.

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