Comments on: Revisiting the Premium Small Car: Aston Martin Cygnet

By: Scott

Scott — Thu, 02 Jul 2009 19:48:15 +0000

Not so much the guts to break the mold as being innovative about new emissions regulations. Aston Martin isn’t part of a family of cars in which it can share its bad mileage and greenhouse gases (unlike Ferrari, which is owned by Fiat). So, one way to get around it is develop a small luxury car with great mileage to balance out the offending big cars. And here’s the catch — most reports say the small car will only be sold to existing Aston martin owners (a brilliant strategy for preserving the brand’s exclusivity) — but ultimately it means more profits for Aston Martin if existing owners also snap up these tiny “accessory” cars.

By: Nigel Legg

Nigel Legg — Tue, 30 Jun 2009 16:39:47 +0000

A luxury small car… neat idea. I like companies with the guts to break the mold.

By: Byrne

Byrne — Tue, 30 Jun 2009 15:24:49 +0000

Looks like a toad being treated at a high-end hair salon. With few exceptions, these small cars feel just plain inferior to regular vehicles — it’s the same way people reacted to Japanese imports thirty years ago. Companies can embrace it, or they can dodge it, but they can’t fight it.