On a hidden back street of Lisbon, the store A Vida Portuguesa sells what they describe as “genuine and touching products of original Portuguese design”. The store celebrates Iberian style that adorns products that originated from long ago but can still be found on the counters of small stores across the country. Shelves are filled with an eclectic mix of objects – from china swallows to colorfully wrapper soaps to local books.
The owners’ of all things local remind us of how brands are leveraging ‘provenance’ in order to set themselves apart.
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