Vending Machines Dispense Comfort for Aching Feet

If the prototypical late night wedding scene finds men on the dance floor with their ties draped across their brows then there’s an equal number of women holding their high-priced heels in their hands in an effort to keep the party going into the wee hours of the night. It’s the fashion paradox for women everywhere, the perfect shoes for the perfect outfit that sacrifice on comfort in favor of stylish, good looks. With this conundrum in mind, two UK-based companies are hoping to cash in on this trend, by providing welcome relief to the tired soles of females everywhere in the form of vending machines located in nightclubs that dispense inexpensive, fashionable and of course comfortable, footwear.

Rollasoles pumps sell for GBP 5 (8 US) and are available in four colors – Hi Ho Silver, Gold Digger, Back to Black and Pretty in Pink. Their competitor, Afterheels, offer ballet slippers that are similar in design and price point, but according to the company website, have the added feature of being sustainable; the bodies of the shoes are made from natural materials and the polypropylene insoles are fully recyclable. Both compact pumps are sold with a matching bag that wearer’s can use to transport their stilettos and slingbacks home.

The respective company websites provide a list of clubs in which their shoes are available for purchase, along with offering an online option as well. And while they’re currently only sold in the UK, we fully expect this  to make it’s way to the United States very soon. 

[via NBC New York]