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Web-browsing Public Stares Blankly While Questioned by Google

As part of the marketing drive to push downloads of its Chrome browser, Google has been creating a series of promotional videos and releasing them on...

Sam Biddle
Sam Biddle on June 19, 2009.

As part of the marketing drive to push downloads of its Chrome browser, Google has been creating a series of promotional videos and releasing them on their YouTube channel. One recent video, however, offers a fascinating—though perhaps not methodologically ironclad—piece of 21st century web anthropology, questioning people in Times Square as to their preference in browsers. While it’s a safe assumption that the PSFK-reading demographic not only knows what a browser is but most likely has sound reasons for their choice, fewer than 8% of those questioned by Google’s man on the street even knew what a browser is. Interestingly, many of those interviewed considered ‘browser’ and ‘search engine’ synonymous—no doubt ironically having something to do with Google Search’s own massive ubiquity.

Watch the full video below.

[via Mashable]

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