
As part of the marketing drive to push downloads of its Chrome browser, Google has been creating a series of promotional videos and releasing them on their YouTube channel. One recent video, however, offers a fascinating—though perhaps not methodologically ironclad—piece of 21st century web anthropology, questioning people in Times Square as to their preference in browsers. While it’s a safe assumption that the PSFK-reading demographic not only knows what a browser is but most likely has sound reasons for their choice, fewer than 8% of those questioned by Google’s man on the street even knew what a browser is. Interestingly, many of those interviewed considered ‘browser’ and ’search engine’ synonymous—no doubt ironically having something to do with Google Search’s own massive ubiquity.
Watch the full video below.
[via Mashable]

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Ask the same question in a European city…would be an interesting comparison!
June 21st, 2009 at 4:39 pm
did anyone notice the “i’m a pc” billboard at the background of some interviews??
does google team up with microsoft against apple’s safari in a weird subliminal message? :D
(that will be fun to see!!)
June 22nd, 2009 at 6:19 am