Furniture company Wintercheck Factory offers designs they hope will appeal to customers who are seeking “a unique product that is sturdily made, intelligently designed and moderately priced.” Their pieces are modern to a tee; sharp, clean, minimal, and bright. What differentiates Wintercheck Factory from any other number of furniture companies that proffer high quality modern products is the effort they are exerting to reach their customers. Although their prices put them far beyond Ikea territory, they endeavor to offer both beautiful design that is reasonably economical (reasonable, that is, for a small, design-conscious furniture company) by skipping traditional retail altogether, passing on the savings via a freight truck turned mobile showroom.
Wintercheck Factory posts where they will be heading next on an interactive portion of their website—where they also hope visitors will leave feedback that may shape the design process itself—and sells pieces directly from the back of the vehicle. The mobile showroom is an interesting variant of the pop-up store that has been so fashionable as of late, and could come to embody the indepedence of spirit and rationality of thought Wintercheck Factory seems to be pursuing through their furniture line. Why should a store pay a premium to have one location when it could have many? For those who would rather not wait for the next furniture truck outing, Wintercheck Factory’s products are also for sale via their online store.
[via Core77]
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