A Cutting Edge Hoax with a Simple Message

A Cutting Edge Hoax with a Simple Message
Nicko Margolies
  • 14 july 2009

It all started with a laughable product: a USB-powered chainsaw.  Given the range of computer accessories out there, it wouldn’t be completely unheard of for a company to take things too far in hopes to cash in on the selection.  The brief video and clean-looking website got lots of media attention.

After the pre-orders started pouring in, the folks at BBH Asia Pacific revealed it was all a hoax to promote the conservation of paper.  The folks who pre-ordered the i.Saw were greeted with this message:


We love that you liked the i.Saw enough to pre-order.

Truth is, you already own a chainsaw. Your keyboard.

Help save more trees by cutting down on unnecessary printing. Download PaperCut, a free application that plays the sound of a chainsaw each time you press Ctrl-P.

Available for Mac and PC.

Thanks for the support. Help spread the buzz, if you will :)

PaperCut Team
(formerly known as i.Saw Team)

The harmless prank was taken well by those fooled and it’s certainly a unique path to promote environmental awareness.  Bravo.


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