A Cutting Edge Hoax with a Simple Message
It all started with a laughable product: a USB-powered chainsaw. Given the range of computer accessories out there, it wouldn’t be completely unheard of for a company to take things too far in hopes to cash in on the selection. The brief video and clean-looking website got lots of media attention.
After the pre-orders started pouring in, the folks at BBH Asia Pacific revealed it was all a hoax to promote the conservation of paper. The folks who pre-ordered the i.Saw were greeted with this message:
We love that you liked the i.Saw enough to pre-order.
Truth is, you already own a chainsaw. Your keyboard.
Help save more trees by cutting down on unnecessary printing. Download PaperCut, a free application that plays the sound of a chainsaw each time you press Ctrl-P.
Available for Mac and PC.
Thanks for the support. Help spread the buzz, if you will :)
(formerly known as i.Saw Team)
The harmless prank was taken well by those fooled and it’s certainly a unique path to promote environmental awareness. Bravo.