
Designer and famed animal lover Stella McCartney is taking her cues from Disney rather than the runway for her upcoming September ad campaign. Shot by Ryan McGinley and featuring Sigrid Agren, the adds are a tongue-in-cheek take on all of the forest imagery we’ve been seeing used in the fashion industry over the last few years. It’s nice to see a little irony return to the world of fashion in light of the total glut of recent mediocre campaigns dealing with nature and beauty (one of which shot by McGinley himself) .

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