Branded Content: Good Magazine’s Flyer For Prius

A few weeks back we talked about the innovative collaboration between a number of brands and Monocle magazine where we found several examples of the publisher creating content that worked for the brands and for the reader (and obviously for the magazine too). While we really like what Tyler Brule is doing with his London based title, we love what the Good Magazine guys in Los Angeles have been doing.

Last weekend the New York Times carried a flyer that they had created for Toyota to promote their Prius – and it also appeared in their magazine. We’ve envied past collaborations Good Magazine have made with Starbucks and Lexus – and this one follows a similar theme: that they create a special Good Magazine content to create an inspirational experience for the reader and also helps sell a few cars. Here’s how the flyer featured in their mag.

At PSFK, we’d LOVE to help a brand by creating branded content in a similar manner (contact Jeff Weiner for more info) – but if you’d rather get some Good help, then contact Max Schorr, the publisher.