Like a modernized version of Strawberry Quik for the slightly more sophisticated set, Coca-Cola’s latest entrant into the beverage aisle promises a “refreshing sensory experience” and has been described by one quote-worthy copywriter as tasting “like a birthday party for a polar bear.” The so-called vibrancy drink named Vio – a blend of skim milk, sparkling water, fruit and an entire 27 grams of sugar – makes a test market run in New York City this week, retailing for $2.50 per 8 ounce bottle. The beverage comes in four flavors: peach-mango, very berry, citrus burst and tropical colada and evidently requires no refrigeration, perhaps owing to the fact that the nutrition label offers no mention of actual dairy content.
A reviewer from BevNET offers the following assessment:
The peach and mango flavors pair nicely with the base of sweetened carbonated dairy, delivering something that’s slightly reminiscent of a lassi drink. However, what starts out seeming not so sweet turns almost overwhelming by the time you are half way through the bottle. Otherwise, the combination of milk, carbonated water, sweetener, and flavor is one that is enjoyable, although probably not on a regular basis.
[via Gothamist]
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I like the eye-catching bottle design, but I have to say I’m a bit confused. If the product is made from skim milk but the nutritional facts mention nothing of dairy products, then what sort of “skim milk” would I be drinking if I bought this product?
July 28th, 2009 at 3:47 pm
Really? REALLY? I’m nauseous just thinking about it.
July 29th, 2009 at 10:53 am
Wow.. I had to stop and stare at a new product with 27 grams of sugar… Send the people who came up with this to OZ… they need a brain…. 27 grams of sugar 27 grams of sugar 27 grams of sugar … nice bottle though
July 29th, 2009 at 3:28 pm
Hope the test market in NY this week fails. If not, shame on you New Yorkers!
Here are 9 reason why should quit soft drinks: http://www.fooducate.com/blog/2009/07/28/9-reasons-to-quit-soft-drinks/
July 29th, 2009 at 6:28 pm
won’t it just be like drining off, fizzy milk. No thanks.
July 30th, 2009 at 8:33 am
vow… thats so nice… a refreshing drink with all the natural ingredients…milk..
thats what i call innovation…
August 4th, 2009 at 12:11 am
Vio!!!
Mango flavor a true refresher
a tropical drink, tastes like the Indian Lassi
I love this product
August 4th, 2009 at 12:14 am
There is a carbonated drink from Switzerland that uses whey called Rivella…why don’t they import that? It has been around since the mid 1950’s and it tastes great! As a dairy farmer, I need all the help I can get.
August 5th, 2009 at 1:36 pm