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Core77′s Limited Edition Cruiser Celebrates NYC Heritage and Craftsmanship

Core77′s Limited Edition Cruiser Celebrates NYC Heritage and Craftsmanship

By Scott Lachut on July 9, 2009

Core77‘s limited-edition bicycle, the Dutch Master, combines a number of our favorite trends as of late – two-wheeled transportation, local craftsmanship and provenance – into a stunning piece of rideable design that pays homage to New York City.

They explain the thinking behind the project:

The Dutch Master is based on the beloved Worksman cruiser frame–a workhorse foundation used throughout the New York delivery community, and manufactured in Queens, New York for over 110 years. Core77 customized the frame, fitting it out with a carefully curated set of components, each with its own story.

The bike was hand-built by KT Higgins, a Brooklyn-based ex-bike messenger (infamous for her crash in the movie Pedal), and proprietor of Bushwick Bike Shop, her one-year-old bikeshop in the Bushwick neighborhood of Brooklyn.

To help celebrate the launch, the bike’s designers and builders will be on hand at the Apple Store in SoHo on Saturday, July 11th at 3pm, to explain the intricacies of the construction process sharing video, stills and stories. Following the event, the Dutch Master will be on display for one week in the lobby of NYC’s Ace Hotel.

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[via Core77]

Scott Lachut

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Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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