Customized Volkswagen Ads Read Your Twitter Feed

Volkswagen is one of the latest brands to launch interactive advertisements which incorporate Twitter, a trend that will no doubt soon become popular if for nothing else than to tap the captive Twitter audience.

Digital marketing agency Eyeblaster is using the micro-blogging service in an attempt to increase the personal relevancy of Volkswagen ads. When you key in your Twitter username, your tweets are scanned to analyze which Volkswagen model would best suit you based on the kind of things you talk about on Twitter. It is one more step in the direction of customized ads, which may seem better than getting random ads that have no relevance to you. We give credit to Volkswagen for being the first to do this kind of a Twitter-based ad, but it can only keep the viewer’s attention for a short span –  the two minutes it takes to produce its answer. A bit gimmicky, we think.