Business Pundit has compiled a list of 20 different brands and products that “died” in 2009, including Kodachrome, Pontiac, and the 150 year old Rocky Mountain News.
An interesting point they bring up:
It’s worth noting that when a brand dies, it doesn’t necessarily get buried, the way humans do. Some brands, like Circuit City, are resurrected in a different form. Others, like Saab, go dormant, then reemerge in a new form. Still others find themselves gobbled up by bigger fish.
What can we learn from their passing, and how can dead (or dying) brands be revived, and made relevant?
Business Pundit: 20 Brands & Products that Died in 2009
[via Damien Basile]
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July 25th, 2009 at 4:36 pm
interesting topic… “it’s worth noting that when a brand dies, it doesn’t necessarily get buried, the way humans do”. Q’s crop up… like… are the likes of Ghandi, Elvis, Heath, Marilyn, JohnF, Malcolm and millions of others really dead? I mean haven’t I just brought them to life by giving their names existence right now… aren’t you breathing life into their (non)existence by thinking these people?
And don’t brands and products exist purely due to somebody being cause for their existence?
Another thought…. Perhaps conversation (either in print or verbally created) is a key source for re-presencing a concept, man, woman, idea … whatever… then, if it is, then things and people only die when we stop communicating.
What if new ideas (and even characteristics of people) are built on the shoulders of greats. What if the sole purpose of Kodachrome, Pontiac and Rocky Mountain News was to fulfill a much needed gap in the market for the time of their existence… gap a bridge so to speak…. how is it possible to acknowledge the contribution that these creators made to the market place? Would acknowledging their presence give them life rather than the brand they created?
What if corporations were built/structured for a specific time frame, with an intention to fulfill for a specific market/purpose… once fulfilled the batton was passed on to the next ???? What difference could an intentional evolutionary marketing strategy make for the planet… involving a myriad of different corporations committed to the growth of humanity.
phew Dan, thanks for the space to give life to a thought.
July 25th, 2009 at 11:51 pm
Edit… 4th paragraph.. how is it possible to acknowledge the contribution that the creators of these products made to the market place?
A few question marks missing too… put them in where needed.
July 25th, 2009 at 11:54 pm