Dead Brands of 2009
Business Pundit has compiled a list of 20 different brands and products that “died” in 2009, including Kodachrome, Pontiac, and the 150 year old Rocky Mountain News.
An interesting point they bring up:
It’s worth noting that when a brand dies, it doesn’t necessarily get buried, the way humans do. Some brands, like Circuit City, are resurrected in a different form. Others, like Saab, go dormant, then reemerge in a new form. Still others find themselves gobbled up by bigger fish.
What can we learn from their passing, and how can dead (or dying) brands be revived, and made relevant?
Business Pundit: 20 Brands & Products that Died in 2009
[via Damien Basile]
Recent Articles By Dan Gould 
Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.
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| TOPICS: | Advertising, Branding & Marketing, Finance & Money, Media & Publishing, Work & Business |
| TAGS: | brands, business, dead brands, products |
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