The European Union and MTV are teaming up for the project PLAY to STOP – Europe 4 Climate. An online competition and website launched this week, where artists and registered user will be able to post videos on climate change and their personal relationship with the environment. The grand prize being a trip to Stockholm, Sweden, and a concert with Moby.
Points are collected through weekly quizzes on sustainability, recruiting friends and uploading videos. Currently featuring only three videos – a promo, Italian singer Irene Fornaciari, speaking in her native language on what we presume is environmental issues, and Metallica’s bass player Robert Trujillo talking about installing solar panels and not polluting the California waters in which he surfs.
Image Credit: Getty Images, Michael Bodge/Flickr
It’s debatable whether a concert with Moby will make the teens of Europe to go bananas, but the interactivity and educative tools are a fun way of connecting the younger generation with the politics of global climate change. Although, the campaign is aimed at teens, you have to be 18 years old to enter the competition and then there is the language issue. Limiting the site to English would make it universally accessible, but allowing the different European languages might spark a greater creativity. (The rules on how to collect points are currently only available in Italian. You can also join the green music group on Facebook, Twitter and Myspace.
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