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Forecasting Our Future (Weather Patterns)

Forecasting Our Future (Weather Patterns)

By Scott Lachut on July 21, 2009

While predicting the weather is far from an exact science, particularly given the shifting patterns resulting from climate change, DRYDAY endeavors to do just that, promising to help you make all your future events rain-free (with 85% accuracy). The service model offers long-range forecasts for 50,000 cities worldwide, providing daily 30-day predictions for free, along with advance reports (up to 18 months out) for $4.95.

The website explains that their methodology that is based on the culmination of 30 years of privately funded meteorological research. And if the results are indeed as accurate as they claim to be, it makes you wonder what kind of system the local weather person is using.

Scott Lachut

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Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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