Image Credit: Getty Images, Sam Bloomberg-Rissman/Flickr
Looking to reduce its reliance on supermarket chains and their own-label product ranges, Heinz in the UK has been exploring new ways to sell its products. For example, the company has started to sell its barbecue sauces in the Wyevale garden center chain’s cafes and it is looking to sell its baby foods at the children’s clothing and furniture retailer Mothercare. It will also concentrate on sales at convenience stores including those at gas stations.
More: FT.com – Heinz develops appetite for fresh outlets (subscription required)
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I was in Ace Hardware last week filling up my propane tank, and in the bar-b-que section, along with grills, replacement parts and lighter fluid, there was a shelf of Kinders BBQ sauce and a grilling cookbook.
I’m not sure if this was Kinders’ idea, or Ace’s, but either way, I thought it was smart. It put aligned products together and in a place where they might find a customer they wouldn’t have reached before.
July 27th, 2009 at 11:52 am
Hi Piers, I’m not entirely sure why this has made it on to PSFK. It doesn’t seem to be anything revolutionary and innovative which I have come to associate PSFK with. Am I missing something?
July 28th, 2009 at 4:08 am
A fresh squeeze of ideas perhaps?
August 10th, 2009 at 5:11 am