Heinz Looks At Alternative Retail
Looking to reduce its reliance on supermarket chains and their own-label product ranges, Heinz in the UK has been exploring new ways to sell its products. For example, the company has started to sell its barbecue sauces in the Wyevale garden center chain’s cafes and it is looking to sell its baby foods at the children’s clothing and furniture retailer Mothercare. It will also concentrate on sales at convenience stores including those at gas stations.
More: FT.com – Heinz develops appetite for fresh outlets (subscription required)
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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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| TOPICS: | Food & Drink, Retail |
| TAGS: | hein, Retail, Trends In The UK, UK, Wyevale |
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