Mayer Hawthorne’s Soul Revivalism

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Los Angeles hip-hop/soul stalwart Stones Throw Records is well known for its high caliber stable of artists and producers — from Madlib and J Dilla to Wildchild and label chief Peanut Butter Wolf, among others. So it’s no particular surprise that the latest addition to the Stones Throw family — 29-year-old singer/producer Mayer Hawthorne, who hails from Ann Arbor, Michigan — has assembled an ear-catching single in the track, “Just Ain’t Gonna Work Out.” Slated for release on his debut album, A Strange Arrangement (street date: October 6, 2009), the song highlights Hawthorne’s convincing falsetto, which channels Curtis Mayfield and other classic soul singers.

“I didn’t understand what I was listening to,” Peanut Butter Wolf said when he first heard Hawthorne’s music. “I asked him if they were old songs that he did re-edits of. I couldn’t believe they were new songs and that he played all the instruments.”

If you’re interested in a preview of Hawthorne’s soul revivalism, check out the official video for “Just Ain’t Gonna Work Out” by clicking here.  Also, if you dig the song, you might want to check the Stones Throw online store and pick up a copy of the pink heart-shaped vinyl release.



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