McDonald’s Adds Electric Vehicle Charging to the Menu
A few months back, we wrote about McDonald’s “green” prototype restaurant in Chicago and now we see the popular burger chain is attempting to expand its positive, environmental footprint. In addition to the eco-friendly policies we previously mentioned – LED light fixtures, drought resistant plants and special hybrid parking – the new Golden Arches opening July 14th in Cary, North Carolina will feature an electric vehicle charging station, part of NovaCharge’s ChargePoint Network - a connected model that provides subscription-based access.
As the press release notes, this new relationship enables customers to enjoy a McDonald’s meal, while waiting for their vehicles to charge. And as Engadget points out, considering how long it can take for a full charge, diners could be enjoying their meals for a long time to come. A whole new way to think about fast food and extra value. Seconds, anyone?
[via Engadget]
Recent Articles By Scott Lachut 
Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.
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| TOPICS: | Automotive, Environmental / Green, Food & Drink, Retail |
| TAGS: | ChargePoint Network, Electric Vehicle, electric vehicle charging station, mcdonalds, NovaCharge |
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