MySpace Hopes to Become a Window for Youth Culture

While many have written off MySpace as an ailing behemoth of social networks past, the site is hoping to reanimate their users by defining the site as a new platform for venting creativity. Echoing their early days as a community of young bands, MySpace wants to reposition itself as a place for young creatives, rather than a disorganized collection of companies, bands and individuals all spamming one another.

Creating a tighter demographic will certainly put a direction on the site, but it remains to be seen if it can compete with the readily updated features on Facebook.  Anastasia from Ypulse predicts MySpace can make a comeback if it can achieve these goals,

• apply what he learned from Facebook and improve the user experience on MySpace (and control the spam)
• streamline and simplify while offering templates flexible enough for creative types to still make the space their own, and easily find likeminded “friends” and “fans” based on their creative interests/entertainment tastes
• continue to offer exclusive content nobody else has first (New Moon trailer, youth focused webisodes)
• leverage their planned “data-focused features” as a part of MySpace music, “publish[ing] trends, track[ing] influencers and creat[ing] lists of top-played and playlisted content of not only major bands and artists but also of all the independent work on millions of MySpace artist pages”

[via Ypulse]

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