Tatil Design, a Brazilian design firm, has used laser etching to cut logos, messages and images into delicate dead leaves that can only be seen when held up to a light source. Called “Natural Medium“, these unusual promotional tools are a truly unique piece of marketing communications.
First introduced at the Cannes Advertising Festival in 2008, they made such an impression that the firm won a Bronze Award for the 2009 International Design Excellence Awards in Eco Design.
[via Inhabitat]
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It was done in the UK years ago and for the life of me, I can’t recall who. Some marketing campaign or other..
July 31st, 2009 at 4:49 pm
Probably same leaves flown to UK now claimed by Brazillians??
August 2nd, 2009 at 12:05 am
Brilliant idea, regardless.
August 2nd, 2009 at 12:07 am