Natural Medium: Business Cards That Grow On Trees
- 31 july 2009
Tatil Design, a Brazilian design firm, has used laser etching to cut logos, messages and images into delicate dead leaves that can only be seen when held up to a light source. Called “Natural Medium“, these unusual promotional tools are a truly unique piece of marketing communications.
First introduced at the Cannes Advertising Festival in 2008, they made such an impression that the firm won a Bronze Award for the 2009 International Design Excellence Awards in Eco Design.
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