menu

Nike, Best Buy Sharing Green Product Innovation

Nike, Best Buy Sharing Green Product Innovation
Design
Scott Lachut, PSFK Labs
  • 30 july 2009

88575736

Image Credit: Getty Images, Ibrahim Iujaz Hafiz/Flickr

GreenXchange is a collaboration between Nike, Best Buy and the Creative Commons to create an open innovation platform that promotes the creation and adoption of processes and technologies in the areas of green design and sustainability. GreenXchange wants to engage individuals from across a variety of disciplines, from manufacturers and distributors to academics and stakeholders, in an effort to develop practices and strategies that are relevant not only to the business world, but could potentially have implications for institutions and communities as well.

Beyond the environmental aspect, this project is important because it shows a willingness on the part of corporations to set aside competition in the pursuit of a larger cause, albeit one that might improve the bottom line through smarter allocation of resources and the elimination of inefficiencies. Furthermore, the rules to doing business have changed and large companies are starting to recognize that these web-based tools for collaboration represent new opportunities to work together and share information in novel ways.

[via Springwise]

[top image via Michael Massacre on Flickr]

45

Trending

Turn Food Scraps Into Fertilizer In 24 Hours

Food
Travel Today

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food Today

Machine Printer Uses Coffee Drips To Create Intricate Portraits

The Coffee Drop Printer uses a large canvas to design these unique images

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
USA Today

Twitter-Powered Metronome Measures The Tempo Of Austin

The installation is designed to swing faster as more tweet come in

Related Expert

Hardeep Walia

Thematic Investing

Design & Architecture Today

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Today

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

Syndicated Today

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Today

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs Yesterday

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Fashion Today

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Today

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Today

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Advertising Today

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Today

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Gaming & Play Today

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Design & Architecture Yesterday

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.