July 14, 2009
Prolific and imaginative product designer Scott Amron let us know about his latest project; a simple split ring key holder with a built in key blank. It’s a standard key blank that can be cut by any key cutter to fit KW1 or SCi keyways. Amron’s solution is uncomplicated and clever, making us wonder why the bow of a key hasn’t been used in this way before.
Inspiration to make things better.
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Of course! *slaps forehead*
July 14th, 2009 at 4:23 pm
It hasn’t been used before because 1) it’s hard to turn, especially if you use the keyring part as a keyring; 2) It’s much more fragile than a normal key; 3) there is not exactly a shortage of keyrings, so it’s not solving a problem anyone has; and 4) the presumption this keyring makes is that it’s the one key you’re most likely to keep, which means that to buy it, the customer has to make a bigger than usual decision they wouldn’t otherwise have to make.
So your target market is someone who wants to spend extra money to introduce added complexity to their life, in order to poorly solve a problem they don’t have.
Maybe you’ll get one of these free when you buy Windows 7.
July 15th, 2009 at 9:05 am