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Pic: British Made Coke

Pic: British Made Coke

By Piers Fawkes on July 1, 2009

For some US brands like Heinz, Ford or Mars in Britain, the lengthy time they have spent here has bent the public’s perception of them and many people feel that they are national brands in some ways. Coca Cola never seemed to reach that level of mass perception – possibly because they played far more off their American heritage in advertising than others – and maybe that’s why this local (or is it nationalistic?) tag on this can of Coca-Coca celebrating that it was made in the Great Britain stood out for us when we spotted it on a our trip to the seaside.

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Advertising, Branding & Marketing, Food & Drink
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