For some US brands like Heinz, Ford or Mars in Britain, the lengthy time they have spent here has bent the public’s perception of them and many people feel that they are national brands in some ways. Coca Cola never seemed to reach that level of mass perception – possibly because they played far more off their American heritage in advertising than others – and maybe that’s why this local (or is it nationalistic?) tag on this can of Coca-Coca celebrating that it was made in the Great Britain stood out for us when we spotted it on a our trip to the seaside.
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I think its more nationalistic than local. Coke Zero is Diet Coke for ‘blokes’, who tend to be more nationalistic. The appropriation of the bumper sticker is an attempt to reach out to them.
July 1st, 2009 at 11:58 am
When I lived in the UK a few years ago (2003), there was a big issue of importing Coke from nearby European countries (for a cheaper price) and selling upmarket. At the time, it was just as common to see a can of Coke made in Spain as it was in the UK. Perhaps the MADE IN GB tag has something to do with that issue.
July 1st, 2009 at 5:18 pm
I suspect that it has to do with the foreign coke that many shops sell. I am a bit reluctant to buy Coke from Georgia or similar former Soviet / Warsaw Pact territories, how do I know it hasn’t been shanzhai-ed by a bunch of gangsters?
Fake product made evident by its taste was an issue here.
July 2nd, 2009 at 2:53 pm