Ed Cotton points us to a beautiful package design for a Red Bull Cola promotional piece. Using a sturdy wood box, and real samples of the 17 natural ingredients of the cola, Design Friendship created a striking presentation of the unseen raw material that goes into the drink. And in our increasingly virtualized-digitized world. the display is a great testament to the commanding presence of physical objects.
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Looks great, but are those pine cones?!
July 15th, 2009 at 5:00 am
What gorgeous presentation! This is a fantastic idea, particularly in an age when we’re increasingly concerned about the contents of our food and where it comes from.
But, to echo Matt, Pine Cones?!
July 15th, 2009 at 7:04 am
Yep, pine! The mustard seed is weird, too.
According to Wikipedia, a can of Red Bull Simply Cola contains:
Water
Sugar
Carbon dioxide
Natural caramel flavor
Natural flavors from plant extracts (0.37%): galangal, vanilla, mustard seed, lime, kola nut, cocoa, liquorice, cinnamon, lemon, ginger, coca leaf (absent in Switzerland [2]), orange, corn mint, pine, cardamom, mace, clove, and lemon juice concentrate
Caffeine from coffee beans.
Red Bull Simply Cola also has slightly more caffeine, at 45 milligrams per 355ml (12-ounce) can, than Coca-Cola (34 mg) or Pepsi-Cola (37.5 mg), but less than Diet Coke (47 mg) or Pepsi One (54 mg) or Mountain Dew (54 mg).[3] The cola contains significantly less caffeine than Red Bull’s eponymous energy drink (80 mg per 8.2 ounces).[4] It also lacks the artificial flavors, colors, and phosphoric acid commonly used in commercial colas.
July 15th, 2009 at 10:57 am
Apparently, there’s also a tiny bit of cocaine in it … from the coca leaf!!!
July 15th, 2009 at 11:02 am
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July 16th, 2009 at 5:18 am
The coca leaves are in the top left. There ARE other alkaloids besides cocaine in coca leaves – they’ve been known for centuries by natives who’ve chewed the leaves for their stimulant properties. Like many stimulants, coca leaves encourage people to work longer with less hunger, thirst, pain and fatigue. That’s why it’s used in energy drinks (like Red Bull) and why it’s dangerous in excess – it is exceptionally easy for the combination of alkaloids to encourage people to over-exert themselves, hence the inevitable “crash” when it wears off and you need another Red Bull.
The lime is included because lime is frequently used in combination with coca leaves to accelerate the release of those alkaloids.
July 16th, 2009 at 12:59 pm
Nice pictures with a perfect thought.
Hazel Knight
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July 20th, 2009 at 2:40 am
Now that’s green packaging.
July 22nd, 2009 at 12:20 am