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(Pic) Red Bull Ingredients in the Raw

(Pic) Red Bull Ingredients in the Raw
Dan Gould

Ed Cotton points us to a beautiful package design for a Red Bull Cola promotional piece. Using a sturdy wood box, and real samples of the 17 natural ingredients of the cola, Design Friendship created a striking presentation of the unseen raw material that goes into the drink. And in our increasingly virtualized-digitized world. the display is a great testament to the commanding presence of physical objects.


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NEW YORK, NY | April 16-April 18 2015
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A Manifesto To Reinvent The Store