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(Pic) Red Bull Ingredients in the Raw

(Pic) Red Bull Ingredients in the Raw

By Dan Gould on July 14, 2009

Ed Cotton points us to a beautiful package design for a Red Bull Cola promotional piece. Using a sturdy wood box, and real samples of the 17 natural ingredients of the cola, Design Friendship created a striking presentation of the unseen raw material that goes into the drink. And in our increasingly virtualized-digitized world. the display is a great testament to the commanding presence of physical objects.

red-bull-ingredients-in-the-raw-2

[Lovely Package via Influx Insights]

Dan Gould

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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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