Fubiz points us to a slightly disturbing ad campaign running in India for the Airtel operator. At first we thought the images shot high above scores of people who had jumped to their death was something about the dangers of trying to find coverage on a bad network but when we Google Translated the Fubiz page we were informed that all those dead people represented your lost contacts when you dropped (and killed) your phone:
Excellent campaign for Airtel phone operator by the agency Rediffusion Y & R in Gurgaon India. A nice performance on photographs of Tarun Vishwa and around the concept: “Do not lose your contacts when you drop your phone.”
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One of those ad-guy ‘creative’ campaigns that leaves me empty
and frankly, rather sad. Not to mention, as a consumer, I’d never
join this phone service after seeing the corpses; and if I had their
service, I’d most likely discontinue using it. It’s a pretty gnarly world
out there, we don’t need a telecommunications company (or an ad agency)
reminding us of it.
July 8th, 2009 at 3:22 pm
Am I the only one who isn’t so sensitive to this? I would just think it’s clever…
July 9th, 2009 at 9:38 am