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Fast Food Remixed as Haute Cuisine

Fast Food Remixed as Haute Cuisine

By Scott Lachut on July 13, 2009

Despite the state of the economy, the fast food industry continues to thrive, owing success to its favorable ratio of price to calories — just look to the increased sales of McDonald’s for evidence of this fact. And while over the long run, this trend might not be the best thing for our overall health and collective waistlines, in the short term, our eating habits don’t have to affect our aesthetic sensibilities as well.

Fast Food Remixed as Haute Cuisine

To that end, new website Fancy Fast Food endeavors to add a bit of beauty to the banality of commonplace offerings like burgers, fried chicken, tacos and pizza by re-imagining them as haute cuisine. Although the step-by-step instructions for building these creations won’t make the food actually taste any better, it will certainly help in the process of make believe.

The website explains:

These photographs show extreme makeovers of actual fast food items purchased at popular fast food restaurants. No additional ingredients have been added except for an occasional simple garnish.

[via Consumerist]

Scott Lachut

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Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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TOPICS: Arts & Culture, Food & Drink
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