‘Printed Blog’ Achieves Wrong Part of Newspaperdom—Death
Perhaps the most ironic newspaper death in recent memory, the business-cum-media experiment Printed Blog will go the way of so many of its peers after sixteen issues, shuttering permanently. The Printed Blog‘s founder, Joshua Karp, hoped that tightly-localized content provided by neighborhood bloggers would draw advertisers hoping to reach specific demographics—mimicking the (relative) success of smaller papers in the wake of the general death throes of print journalism. In the end, the hope that people would turn out to pay for a physical copy of the same content they could get online for free failed to materialize, as did any significant financial backing for the company. But Karp remains undeterred, declaring in his farewell blog address that:
“I could help transform a traditional media company, such as Tribune Corp., Playboy or The New York Times. If an investment banker would like to buy the Sun-Times Media Group and hand me the keys, I have a plan to turn them around into a new media powerhouse.”
[via Epicenter]
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| TOPICS: | Advertising, Branding & Marketing, Media & Publishing, Web & Technology |
| TAGS: | blog, journalism, newspaper, print, printed blog |










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