PSFK Review: New York (Capsule) Show

PSFK Review: New York (Capsule) Show
Laura Feinstein
  • 24 july 2009

Another interesting brand joining ranks in the new brigade of traditional menswear is Norsea, a sea and nautical themed line from “the rocky and remote coast of Northern England”. This brand exemplifies heritage in that they are so committed to quality and workmanship that they commission a 70-something local artist known in the region for his delicate renderings of indigenous plants and animals to illustrate their lookbook. Little is known about this artist except that  one of his children works as a local biologist, which has inspired much of his art and Norsea’s brand identity. The clothes themselves are everything you’d expect from a company so committed to detail- clean crispy lines, fabrics in tranquil shades of blue, beige, grey and white, and pants and shorts fit to be called “boat-chic apparel”. The result is so authentic that one almost feels like they are breathing in the salty air off of a British sea vessel.

Conversely, another brand that is pursuing traditional mens fashion has chosen to do so using another medium- the iconic pair of jeans. April 77, known as much for their rockstar image and clientele as for their apparel, was also at (capsule) capturing the aura of rugged individuality, rebellion, and idealism that has so escaped other Jeans brands. The company, which is also a record label based in France, has  created perhaps one of the most innovative clothing tags on the market- each article being sold with a record-shaped label, which when scratched off reveals a barcode. When you go to the April 77 Records website you are able to download the single of the month from the label’s archives. If you haven’t yet, be sure to check out the website for information on other new and interesting acts signed by April 77, who also DJed a shindig on the LES in honor of (capsule) Tuesday night.

One  brand that’s also taking denim to new heights is Naked & Famous, who boasted the world’s heaviest pair of denim jeans- which is a whopping 24 oz per square yard and is currently only available in limited edition.

PSFK Review: New York (Capsule) Show

Another line which  elicited oohs and aahs from the (capsule) crowd was Euro-casual mega brand camper, whose recent eco- friendly collaboration with Bernhard Willhelm was on display along with other innovations from the footwear giant. The collaboration with Willhelm, shown below, is made with recycled fibers & tired treed soles as well as “refurbished” leather and wood. The result is something more avante guard than crunchy, and certainly a pair of shoes worth taking a look at if you have the chance.

PSFK Review: New York (Capsule) Show

While I’ll be writing a little more about the event in the coming week be sure to stay tuned about what the innovative team at (capsule) has planned next on their website here.


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Work

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.