Help Remedies have teamed up with Ricky’s, the iconic chain of New York City beauty supply shops, to produce a series of bizzare, eye-catching window displays. Seven different advertisements have been assembled which help to announce the release of Help Remedies’ latest line of health care products.
One of the 8 displays featured a man in high heels who walks on a treadmill for eight hours at a time, advertising Help’s blister pads (called simply “help, I have a blister”). On 13th street, people sleep in the store window all day to promote Help’s sleeping medication (”help I can’t sleep”).
By stripping away some of the complexity and fear mongering of the health industry, Help aims to make medicine friendlier and more accessible. Through their line of straight-foreword products, they are trying to empower the consumer to take better control of their personal health care. As a pleasant side note, the medications contain no dyes or chemicals, and all products are sold in biodegradable packaging.
In the coming weeks, Help Remedies will be available on all Virgin America planes, Target.com’s Red Hot Shop and Ricky’s and Food Emporium in New York City.
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It’s great to see out of the ordinary ads but radical it isn’t. Nice piece, thanks for the post.
July 29th, 2009 at 3:19 pm