(Pics) Help Remedies’ Radical Window Ads Use Real People
Help Remedies have teamed up with Ricky’s, the iconic chain of New York City beauty supply shops, to produce a series of bizzare, eye-catching window displays. Seven different advertisements have been assembled which help to announce the release of Help Remedies’ latest line of health care products.
One of the 8 displays featured a man in high heels who walks on a treadmill for eight hours at a time, advertising Help’s blister pads (called simply “help, I have a blister”). On 13th street, people sleep in the store window all day to promote Help’s sleeping medication (“help I can’t sleep”).
By stripping away some of the complexity and fear mongering of the health industry, Help aims to make medicine friendlier and more accessible. Through their line of straight-foreword products, they are trying to empower the consumer to take better control of their personal health care. As a pleasant side note, the medications contain no dyes or chemicals, and all products are sold in biodegradable packaging.
In the coming weeks, Help Remedies will be available on all Virgin America planes, Target.com’s Red Hot Shop and Ricky’s and Food Emporium in New York City.
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Recent Articles By Janice Chow 
Janice is a contributing writer at PSFK and a New York-based digital brand strategist. She is most interested in the intersection of design, branding, and innovation. Her recent focus is identifying emerging themes in experiential, social commerce, and technology. Follow her @janicemomoko and you can reach her at janice [at] janice-chow [dot] com.
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