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Recession Proof Spending

Recession Proof Spending

By Scott Lachut on July 2, 2009

While the state of the economy is having a negative effect on most areas of the retail sector, more than a few industries are experiencing an uptick. Time examines recent trends in consumer spending, discovering that products and services that fulfill needs like escapism, inexpensive luxury and stress relief are reaping the most benefits.

Though it’s not exactly clear what methodology the magazine used to draw their conclusions, it’s interesting to note the contrast between purchases that reflect a desire for personal improvement – yoga classes, gardening supplies and mobile devices – versus those that seem to be indicative of temporary “guilty pleasures” – romance novels, ridiculous comedies and donuts. And because the stock market appears to be a bigger gamble than Vegas, more and more people are willing to risk their hard earned dollars on the chance to hit it big in the lottery. 

What are you buying at the checkout counter these days? 

[via Time]

[image via emdot on Flickr]

Scott Lachut

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Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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TOPICS: Finance & Money, Retail, Work & Business
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