The Future of Museums Lie Online

The Future of Museums Lie Online

Considering the increasing number of activities that we're able to complete online from shopping and entertainment to research and communication in various forms, it's not a far stretch to believe Sir Nicholas Serota and Neil MacGregor, two titans of the British museum world, when they say the future for these hallowed institutions [...]

Scott Lachut, PSFK Labs
  • 15 july 2009

Image credit: Getty Images, Grant Faint/Flickr

Considering the increasing number of activities that we’re able to complete online from shopping and entertainment to research and communication in various forms, it’s not a far stretch to believe Sir Nicholas Serota and Neil MacGregor, two titans of the British museum world, when they say the future for these hallowed institutions lies online. With the constant connectivity and immediacy provided by the internet, the two men see museums transforming into multimedia organizations, serving the public as both publishers and broadcasters.

Given the changing dynamics between visitors and institutions, the main challenge becomes how best to involve the audience in the ongoing conversation while maintaining some semblance of control over the user experience. A process that requires curators to balance their role as exhibit architects with a level of smart crowdsourcing.


Image credit: Getty Images, Ron Dahlquist/Flickr

As important as building a strong digital presence that merges notions of interactivity with global community might very well be in preserving a museum’s relevancy and longevity, its true influence still rests in the power of its physical collection. And no matter how far our technology evolves, it will never be able to replicate the sense of awe one feels when standing face to face with something truly beautiful.

[via Guardian]



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Today

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Today

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Today

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Related Expert

Steven Dean

Quantified Self

Technology Today

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Today

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Today

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Today

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Today

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

No search results found.