Tilt-Shift Photography for Land Rover

A recent ad campaign by Land Rover uses the tilt-shift photography trick to make viewers do a double take.  Tilt-shift photography uses an incredibly shallow depth of field to create the illusion of miniature subjects, which is also possible in videos.  Our eyes interpret the very blurred foreground and background as a tiny environment, even when the subjects would be clearly difficult to reproduce artificially.

The technique can also be created artificially in pictures taken from a high angle on a large scene, as this tutorial explains.  This campaign for Land Rover hopes to make work scenes more playful and was created by the agency Rainey Kelly Campbell Roalfe London.

[via Fubiz]