Voyage.tv is hoping their brand will change the way that people plan and purchase their travel. Combining slickly produced videos showcasing upscale resorts and sightseeing destinations with a booking service offering exclusive deals on flights and hotels, the company model is equal parts Travel Channel and travel agency. Add in a social media component, allowing like-minded travelers to connect and share experiences, and Voyage.tv feels they have right mix of services to appeal to their target demographic of “affluent, urban consumers.”
As reported in the NY Times:
John Pasmore, the president of Voyages North America, said he expected the site’s revenue to be about equally divided between advertising and bookings. The company reports selling more than $1.8 million in advertising before its debut. Advertisers appear not only in display ads but also in spots at the beginning of videos. Those videos — with accompanying advertising spots — will also be available to 20 million television viewers through video on demand.
Currently, the site’s focus is on the Caribbean, with plans to expand their coverage into major cities in the US, like New York and Las Vegas, parts of Mexico and the Tuscany region of Italy.
[via Luxist]
[image via mdany on Flickr]
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